Kirk Yuhnke — October 2010 Speaker

Dis­claimer: Cen­Pho­Camp is not affil­i­ated with Cronkite School or Ari­zona State Uni­ver­sity. We are grate­ful to have the use of their world-class facil­i­ties for our event.

Kirk Yuhnke
Kirk Yuhnke is a morn­ing news anchor for ABC15 Day­break and the news/talk show Now@9. He’s worked as a jour­nal­ist in var­i­ous states across the coun­try includ­ing Ohio, Michi­gan and Utah. Kirk spe­cial­izes in tech­nol­ogy and social media. He lives in Phoenix with his wife, son and brand new daughter.

Kirk will be pre­sent­ing The busi­ness of local news: How we decide what’s a head­line and how dig­i­tal media is chang­ing every­thing at 3:50pm.

Kirk has spent the past 10 years work­ing as a news reporter/anchor and will share some of his insight into what makes the busi­ness of news tick. If you’ve ever won­dered how a news­room decides what to cover, how sto­ries become the head­lines and how you can get your event cov­ered, now’s your chance to hear it from some­one who is a part of that process. As one of 4 anchors on a new news/talk show that revolves around social media, Kirk will also dis­cuss how dig­i­tal media and social net­works are turn­ing the broad­cast news world upside down.

Jonathan Kressaty — October 2010 Speaker

Jonathan Kres­saty
Born in Wis­con­sin and trans­planted to Ari­zona at the ripe ol’ age of 11, Jonathan grad­u­ated with a degree in Eco­nom­ics from ASU in Decem­ber of 2009. After start­ing Rip­styles (a media con­ver­sion and con­sult­ing com­pany) at the age of 18, Jonathan deter­mined that work­ing in cor­po­rate Amer­ica would never be for him and con­tin­ued on his path of start­ing, man­ag­ing, and grow­ing small busi­nesses. When not play­ing trom­bone and gui­tar or eat­ing at all the great restau­rants in the Val­ley, Jonathan spends his time at Gang­plank work­ing on Betwext, a small tech startup focused on devel­op­ing incred­i­ble SMS mar­ket­ing tools. You can learn more about Jonathan by vis­it­ing jonathankressaty.com

Jonathan will be pre­sent­ing You’re not Mill Ave. Embrace it — How to get 20-somethings in the door at 3:50pm.
Call­ing all down­town busi­nesses — you’re not on Mill Avenue, and you need to embrace it! Twenty-somethings are vis­it­ing down­town bars, restau­rants, and shops more and more often, and there are lots of things you can do to try and attract this crowd with­out chang­ing much (if any­thing) of your busi­ness. Bring lots of ques­tions and a will­ing­ness to try some new strate­gies!

Jason Garcia — October 2010 Photographer

It takes more than a fancy cam­era and Pho­to­shop to shoot great pic­tures, and Jason Gar­cia knows that more than any­one. Please join me in thank­ing him for sign­ing on to be our offi­cial pho­tog­ra­pher for Cen­Pho­Camp Octo­ber 2010.

When you see “pho­tog­ra­phy pro­vided by Jason Gar­cia from Com­mu­ni­ca­tion Col­lec­tive,” you know it’s good.

Chad Swaney — October 2010 Speaker

Chad Swaney
Chad Swaney is cur­rently com­plet­ing his doc­tor­ate in edu­ca­tional tech­nol­ogy, with an empha­sis on social media, at Pep­per­dine Uni­ver­sity and is part of the social media team at a national retailer. He’s a big sup­porter of local busi­ness, social jus­tice, and col­lab­o­ra­tive tech­nol­ogy. You can find his work at ChadSwaney.com.

Chad will be pre­sent­ing Who’s Afraid Of The Big Bad Yelp at 3pm.
Few things strike fear in the hearts of small busi­nesses like the busi­ness review site Yelp. Tales of busi­nesses destroyed by neg­a­tive reviews seem to pass from small busi­ness owner to small busi­ness owner, not unlike a twisted com­bi­na­tion of Sleepy Hol­low and Tele­phone. There is good news, though. You can har­ness the power of the engaged, pas­sion­ate user com­mu­nity on Yelp to build your busi­ness. In this ses­sion, Chad will show you the char­ac­ter­is­tics of busi­nesses that suc­ceed on Yelp, and tell you what to avoid to make sure that you have the Yelp com­mu­nity on your side.

Kevin Spidel — October 2010 Speaker

Kevin Spi­del
Kevin Spi­del is the Com­mu­nity Archi­tect at Gan­net­t­Lo­cal who builds com­mu­nity devel­op­ment and cus­tomer cul­ti­va­tion for small and medium sized businesses.

Kevin’s work can be seen at Gan­nett Local and KevinSpidel.com

Kevin will be pre­sent­ing on Cus­tomer Loy­alty 2.0, the new Small Busi­ness Brand­ing at 2:10pm.
Cus­tomer Loy­alty 2.0 is an evo­lu­tion from not just pro­vid­ing loy­alty pro­grams, but engag­ing your cus­tomers as word of mouth mar­ket­ing agents. Empow­er­ing your cus­tomer base to re-market for you. Build­ing cus­tomer loy­alty and putting tools in the hands of your cus­tomers to become brand advo­cates is the next evo­lu­tion in small busi­ness branding.

Gary Campbell — October 2010 Speaker

Gary Camp­bell
Gary Camp­bell is a com­mu­ni­ca­tion man­ager for ASU’s Office of Pub­lic Affairs and serves as exec­u­tive edi­tor of ASU News. A for­mer print jour­nal­ist, Gary has led the tran­si­tion from print to dig­i­tal media for the uni­ver­sity news ser­vice through a robust con­tent man­age­ment sys­tem, enhanced video and photo usage and social media. Along with ASU News, Gary’s team man­ages the ASU home­page and a vari­ety of related sites. He is also a mem­ber of a vari­ety of uni­ver­sity boards pro­vid­ing lead­er­ship and plan­ning in social media, video stan­dards and dis­tri­b­u­tion and the over­all web envi­ron­ment at ASU. He has been at ASU for the last 12 years.

You can find Gary at ASU Com­mu­nity Con­nect or at his pri­mary effort, ASU News.

Gary will be pre­sent­ing Uni­ver­si­ties 101 — What you need to know at 3pm.
Try­ing to con­nect with your local uni­ver­sity? Inter­ested in find­ing interns, com­mu­nity resources or new cus­tomers? Here’s a chance to learn about some of the many resources at your dis­posal and how to make valu­able con­nec­tions to ben­e­fit your busi­ness and community.

Bill Wyman — October 2010 Speaker

Bill Wyman
Bill Wyman is the founder and edi­tor of the blog PHX­ated, which cov­ers the valley’s media, cul­ture and polit­i­cal scenes. He is a long­time jour­nal­ist, most recently an assis­tant man­ag­ing edi­tor at National Pub­lic Radio, in Wash­ing­ton D.C., where he over­saw the network’s arts, enter­tain­ment, media and dig­i­tal cov­er­age. Before that he was arts edi­tor of Salon.com, the pio­neer­ing inter­net mag­a­zine. His work has appeared in Enter­tain­ment Weekly, Rolling Stone, the Wash­ing­ton Post, the New York Times, and the Wall Street Jour­nal.
Find him at Phxated.com and hitsville.org.

Bill will be pre­sent­ing Cura­tion in the mod­ern news cycle at 2:10pm.

Kathy Jacobs — October 2010 Speaker

Kathy Jacobs
Kathy Jacobs is a social media geek who loves to con­nect peo­ple with who and what they need. She is active on the social web as “Cal­lKathy”. Pro­fes­sion­ally, Kathy speaks, writes, and answers ques­tions on social media, com­mu­nity, OneNote, Pow­er­Point (when she has to), and other com­puter top­ics. She and her hus­band run Geek4ADay, a com­pany that lets you hire a geek for the day and have them work to solve the prob­lems you can’t. She is the main soft­ware and social media geek, while her hus­band is the hard­ware and sup­port geek. In her spare time, Kathy is an active mem­ber of the Pod­Cam­pAZ team, the Vice Pres­i­dent of APCUG (the Asso­ci­a­tion of PC User Groups), and a reg­u­lar speaker at user groups around the Val­ley of the Sun.
Find her at VitaminCH.com/blogs and Geek4aday.com

Kathy will be pre­sent­ing Social Media isn’t just for the young at 1:20pm.
Think you are too old to learn all the social media tips and tech­niques? Come hear how baby boomers and retirees are using social media to do more than just play games and con­nect with the grand kids. You too can learn to keep your head in the game and your busi­ness in front of people’s eyes!

Sponsorships

Spon­sor­ships are the back­bone of what make this event pos­si­ble. With­out them, we couldn’t rent out Cronkite, afford the tapes, name tags and other sup­plies and most impor­tantly, wouldn’t have grub to snack on at the after party. If you or your busi­ness would like to help us out, we have spon­sor­ship pack­ages avail­able for very cheap.

Ses­sion Spon­sor­ship ($25 — 12 avail­able)
These are are the indi­vid­ual ses­sions. Spon­sor­ships include a 15–30 ad read at the begin­ning of the pre­sen­ta­tion, the business’s logo on the pre­sen­ter slides and the busi­ness name and logo on the video of the pre­sen­ta­tion posted online post event. We have about six left.

Room Spon­sor­ship ($50 — 3 avail­able)
Each spon­sor gets to dec­o­rate their room how they see fit. There are a few restric­tions handed down from Cronkite (can’t affix any­thing to the walls, for exam­ple) but we’re happy to work with you to get the most out of it. You also get your logo and a writeup in a spe­cific post on the blog, as well as thanked by your orga­niz­ers in the begin­ning. These are sold out.

After-Party Spon­sor­ship (~$100 — 2 avail­able)
These busi­nesses buy us appe­tiz­ers at our venue of choice after the event. They are included in the pre­vi­ous writeup and we will work with the after-party venue to get sig­nage up if they so desire. They are con­sid­ered our title spon­sors and will get pref­er­en­tial place­ment on blogs and will be included in the RSS footer of every post. We’ll also thank them in the open­ing act.

Ses­sion spon­sors do have a say in what ses­sions they spon­sor, but their choices aren’t final. Every effort is made to ensure the spon­sors and the ses­sion mate­r­ial coin­cide with each other or that they don’t con­flict hor­ri­bly (like an alco­hol com­pany couldn’t spon­sor a col­lege pre­sen­ter, not that we have any alco­hol com­pa­nies as spon­sors, but you know what I mean).

As of Labor Day Week­end, ses­sion spon­sor­ships and one after-party spon­sor­ship is still available.

What is CenPhoCamp?

Cen­Pho­Camp, first devised by me and Yuri Art­ibise is late 2009, was cre­ated to help greater down­town Phoenix small busi­nesses use the tools and access the com­mu­ni­ties that are read­ily avail­able to them. From social media to phil­an­thropy groups and week­end brunches to clever, word-of-mouth mar­ket­ing cam­paigns, we know that greater col­lab­o­ra­tion ben­e­fits every­one. Phoenix, espe­cially what we con­sider Cen­Pho and down­town, can’t afford to act as sep­a­rate enti­ties any longer.

But research­ing what works takes time, it takes money and it often takes a level of under­stand­ing that doesn’t come natively to most peo­ple. The skills that busi­nesses need to suc­ceed in the new econ­omy need to be taught to those will­ing to listen.

Cen­Pho­Camp is that solu­tion. Designed for small busi­nesses to learn from other local com­pa­nies, area lead­ers and media pro­fes­sion­als, Cen­Pho­Camp, now run by me and Si Robins, is here to pro­mote col­lab­o­ra­tion, exchange ideas and strengthen the local community.

–Cen­Pho­Camp is free of charge to any attendee
–Speak­ers are cho­sen based on what they can offer the entire com­mu­nity
–Spon­sor­ships pay the rent at Cronkite and appe­tiz­ers at the after party
–Food and drink are pro­vided by the atten­dees
–Orga­niz­ers work on a vol­un­teer basis only

Wel­come to the sec­ond Cen­Pho­Camp. We’ll have the speaker sched­ule con­firmed the week of Labor Day.

Thanks, and see you Octo­ber 9!